From May 01 to 05, 2023, to participate in the 133rd Canton Fair Spring booth No. : 3.1N12-15 3.1M26-29【 Direct Attack on Canton Fair 】 Canton Fair "The Return of the king", Chaopeng Clothing is actively preparing for the 133rd Canton Fair!

Welcome visitors from all over the world, and renew the feeling of reunion. From April 15 to May 5, the 133rd Canton Fair held in Guangzhou fully resumed the offline exhibition, and for the first time opened four pavilions, the total exhibition area from the previous 1.18 million square meters expanded to 1.5 million square meters, while the online platform was operated normally.

This is the first Canton Fair after the victory of the 20th CPC National Congress, and the first Canton Fair after China achieved a major and decisive victory in epidemic prevention and control, which will provide impetus to the recovery of global trade. Nearly 35,000 enterprises are actively preparing for the exhibition, and strive to write a new chapter of cooperation with new and old buyers on the stage of blooming flowers.

Expand the booth in response to the potential, double line "landing"
Liaoning Chaopeng Clothing Co., Ltd. has participated in the Canton Fair for 20 years, the offline exhibition has been 4 booths, this year specially applied for 8 booths, exhibiting more than 600 products brought by the company. Newly designed flight suit series, new brand V.ROC.V series, tactical shirt series, tactical pants series... Among the exhibits, as many as 450 new items.

"More than a year of careful preparation, waiting for this moment!" Wang Tongfei, chairman of the company, told reporters that in order to make better use of the offline Canton Fair to open up the market, over the past year, the company has actively promoted product innovation and designed different styles and versions of clothing. "We are full of confidence in this offline Canton Fair, the company only need to do their own thing - product quality, new product design color, will be able to achieve good results in this Canton Fair."

In addition to products, Wang Tongfei also brought a specially designed gift: "Super Peng corporate culture series reader". This is his companion gift for new and old customers. The reading book contains 7 pages of photo wall, a total of 78 photos, recording Wang Tongfei's group photos with overseas customers at each session of the Canton Fair from 2002 to 2022.

"We haven't met many of our overseas customers in more than three years, and we are looking forward to meeting face-to-face at the Canton Fair." A few months ago, Wang Tongfei sent invitations to old overseas customers to participate in the Canton Fair, and more than 400 people will be invited to attend.

Coincidentally, the exhibitors who further expanded the booth area also included Apaso (Fuzhou) Sporting Goods Co., LTD. "As early as February, some old customers came to inquire, they are very concerned about whether the Canton Fair will be held offline, which gives us confidence to increase the booth, but also send more exhibitors." The company's international sales manager Chen Hui told reporters that in the pre-exhibition warm-up activities, the company actively invited old customers to participate offline, but also found that some overseas customers could not arrive on time due to visa and other reasons. "Therefore, we also exhibit online to show our products to special customers. We also actively promote social media operations, taking photos and recording videos of exhibited products and sending them to overseas customers via the Internet for reference."

Through online + offline preparation, enterprises can make full use of the Canton Fair platform to seize the dividend of "China's first exhibition". Chen Hui said that in recent years, the epidemic has prompted the Canton Fair to rise to the cloud, and after the epidemic prevention and control phase, expectations for the offline Canton Fair at home and abroad are quite high. "We believe that this year's Canton Fair will produce better results than in previous years." We will strengthen synergy in foreign trade and boost market confidence

The Canton Fair has always been known as the "barometer" and "weather vane" of China's foreign trade. Since its inception in 1957, the Canton Fair has gradually grown and become an international platform for foreign trade enterprises to show their strength and establish brand image to customers at home and abroad.

Zhang Jianping, deputy director of the Academic Committee of the Research Institute of the Ministry of Commerce, said that the current global trade downturn, the contraction of international market demand, China held the Canton Fair offline at this time, for boosting market confidence and stabilizing the scale of foreign trade will have an irreplaceable role. "With its own brand influence and international marketing network, the Canton Fair plays a very important role and function in helping the national dual-cycle strategy, promoting high-quality development, and stabilizing foreign trade and employment."

"At present, the global economic situation is indeed not optimistic, against this background, the Canton Fair can promote exchanges and strengthen confidence, not only to show the positive attitude of cooperation between Chinese and foreign enterprises, but also to highlight the booming momentum of China's trade." Tu Xinquan, director of the China Institute of WTO Studies at the University of International Business and Economics, said, "It is especially significant for private enterprises with a low degree of internationalization, and they very much need to use the Canton Fair platform to establish brand image and explore market channels."
Source: Foreign Trade Center

Editor: Gu Hongru, Luo Yu, Huang Yuqi, Li Zhonglin

Proofread: Guo Weihua